September 27, 2004

by Reb Yudel
Annals of Rochester Retailing

The Rochester Democrat & Chronicle reports that local furniture store Viking International is a hit. Not that we care -- except that the story quotes retired professor of marketing at the Rochester Institute of Technology -- and my father -- Julian Yudelson,

"For a long time, there has been a shortage of high-end furniture retailing in Rochester," Yudelson said. "Viking has found a niche in a particular segment of design and, as the upscale market in Rochester gets younger, that bodes well for Viking."

The article does not note, however, that Professor Yudelson plans to leave high-end furniture aside this weekend to dwell in a wooden booth of his own design, constructed by him, his son and his grandchildren.

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